GAP ANALYSIS BETWEEN CURRENT AND DESIRED SITUATION OF THE FACTORS AFFECTING THE MANAGEMENT OF AMBUSH MARKETING RISKS IN MAJOR SPORTING EVENTS

| Franjo Lovrić

Zohreh Kamalian, Zynalabedin Fallah, Taher Bahlakeh, Asra Askari
Department of Sport Science, Gorgon Branch, Islamic Azad University, Gorgon, Iran

DOI. 10.51371/issn.1840-2976.2021.15.S1.7